An Abby Garger Company

Avaliable for new projects

CREATIVE DIRECTOR

& PERFORMANCE STRATEGIST

Abby Garger Creative Director

Abby Garger

Abby Garger is a creative director with 15+ years leading high-impact campaigns across DTC, B2C and B2B sectors, specializing in e-commerce, tech, fashion, healthcare, finance, and food & beverage. Proven success in driving brand growth through full-funnel creative strategies across Amazon, Shopify, and paid social platforms. Expert in 360° brand storytelling, performance marketing, and customer journey optimization. Adept at aligning creative with KPIs—scaling ROAS, increasing LTV, and improving conversion rates across acquisition, retention, and loyalty campaigns. Trusted leader in building and mentoring top-tier creative teams, delivering results across digital, social, CTV, and experiential. 

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View My Work

trusted by 100+ clients

My Skills

Visually striking design that communicates clearly and creatively—turning concepts into compelling visuals across print, digital, and social platforms.
Graphic design
From logo to full identity systems, we craft cohesive branding that reflects your mission and connects with your audience on a deeper level.
Brand design
Strategic planning that aligns creative content with the right channels—maximizing reach, engagement, and ROI across every campaign.
Media Strategy
Intuitive, user-centered digital experiences that are both beautiful and functional—designed to keep users engaged and conversions high.
UI/UX design
Vision-led guidance that bridges strategy and storytelling—shaping ideas into cohesive campaigns that captivate and convert.
Creative Direction
From scripting to post, we craft cinematic, story-driven video content that builds emotional connection and drives action.
Video Production
Full-funnel marketing strategies rooted in data, creativity, and results—built to grow your audience and scale your impact.
Marketing

Work Experience

Creative Director

FETCH & FUNNEL (BOSTON, MA)

2023—Present

Creative Director

  • Engineered full-funnel creative strategies across Amazon, Shopify, and paid media, fueling a 233% annual revenue surge for DTC, B2C and B2B clients. 
  • Architected data-driven creative ecosystems that boosted conversion rates by 146%, cutting customer acquisition costs while scaling spend efficiently.
  • Elevated Meta and Google ad performance, scaling budgets by 1,200% with an 80% ROAS lift through iterative testing and CRO-optimized creative.
  • Produced award-winning visual content that increased lead generation by 329%, while reducing CPL by 20% through audience segmentation and funnel analysis.
  • Mentored multidisciplinary creative teams, fostering innovation and agile production workflows that exceeded KPIs across multiple verticals.

Creative Director

FOXWOODS RESORT CASINO (LEDYARD, CT)

2022-2023

Creative Director

  • Reimagined Foxwoods’ brand identity through the “This Is How We Resort” rebranding campaign, blending cinematic visuals and bold typography to reposition the resort for a new generation, resulting in a 25% uplift in social media engagement and measurable growth in brand sentiment across core demographics.
  • Engineered a data-driven creative strategy utilizing SAS Viya analytics to align marketing and operational initiatives, supporting staffing optimization, and achieving consistent monthly profitability post-pandemic reopening.
  • Amplified guest experience and brand value by creatively supporting strategic partnerships, including the Great Wolf Lodge project, projected to attract over 500,000 annual visitors and expand Foxwoods’ family-friendly positioning.
  • Streamlined cross-functional creative operations, improving design process efficiency by 85% and reducing production errors by 50%, ensuring high-quality, on-brand campaign delivery across entertainment, hotel, retail, and dining verticals.
  • Directed integrated multi-channel campaigns across social, digital, OOH, and experiential platforms, achieving a 3:1 ROAS, a 24.5% conversion rate, and a 40% increase in hotel bookings..

Creative Director

MNEMONIC AGENCY(WALLINGFORD, CT)

2018–2022

Creative Director

  • Forged strategic partnerships with national, regional, and local brands, leading media campaigns that propelled a60% annual revenue increase and captured 25% additional market share in the New England region.Generated $5M+ in new media revenue by spearheading omnichannel brand campaigns across emerging tech, healthcare, finance, and lifestyle sectors, capturing a 25% regional market share increase through strategic brand storytelling and multi-platform execution.
  • Directed high-impact integrated marketing initiatives, achieving a 70% growth in audience engagement and a 50% lift in lead acquisition by deploying precision audience targeting and narrative-driven content strategies.
  • Mentored and scaled high-performing creative teams, leading the development of 20+ award-winning campaigns honored with a Regional Emmy, multiple Gold Telly Awards, and Platinum Hermes Awards, recognized for excellence in creative innovation and business impact.
  • Orchestrated storytelling-led performance marketing strategies, boosting media buy revenue by 80% through creative optimization aligned with conversion-focused campaign frameworks, enhancing client brand equity and long-term retention.

Education

Bachelor of Science Degree

Fitchburg State University, Fitchburg, MA

2007-2011

  • Media Communications Concentration Film & Video, Marketing, Media Production & Visual Design

Leadership Skills

Creative Strategy
Brand Storytelling
Data-Driven Decision Making
Audience Targeting
Collaboration
Innovation
Emotional Intelligence
Mentoring
Active Listening
Content Optimization
Conversion Rate Optimization (CRO)
Omni-Channel Marketing
UI/UX Design
ContinuousLearning
Adaptability
Content Optimization
Resource Management
Team Leadership
Trend Analysis

Marketing & Design Skills

Branding
Art Direction
Creative Strategy
Campaign Management
Brand Development
Copywriting
ConceptDevelopment
Print Design
Photography
Direct Marketing
Digital Marketing
Social Media Marketing
Video Production
Identity Design
Typography
Layout Design
Website Design
Product Design
Interactive Design
2D Animation
3D Animation

Technical Skills

Marketing & Design Skills

Adobe Suite
Video Co-Pilot E3D
Maxon One Suite
Autodesk 3DS
Maya 3D
AutoCAD
AVID
Final Cut Pro
Figma
Canva
Sketch

Past Clients

Awards

2018 Regional Emmy Award
2021, 2022, 2023 & 2024 Gold Telly Awards
2022, 2023 & 2024 Platinum Hermes Award
Categories: Best in Show, Single Spot, Best Social Media Campaign & Best Single Promotional Spot.
  • Avaliable for new projects

Explore My Work

Follow my work on:

YouTube
LinkedIn
Vimeo

Incrediwear Branding | Website | Development

See Case Study

Ode Á La Rose Branding | Website | Development

See Case Study

Poseidon Branding | Website | Development

See Case Study

Teeki Boutique Branding | Website | Development

See Case Study

Community Renewal Team Branding | Website | Development

See Case Study
See All Case Studies 👀

Testimonials

Don’t just take my word

Working with Abby was amazing! She has a keen eye for aesthetics and excels in tailoring creatives for various platforms, from initial awareness through to conversion. Her strategic approach not only enhances our Return on Ad Spend but also optimizes landing pages and website conversion rates, delivering impactful results. Abby's full-funnel expertise ensures every project phase meets and surpasses expectations, reflecting the innovation and impact seen in top industry leaders.
Brendan Fay
Brendan Fay INCREDIWEAR
Abby was a delight to collaborate with! She dedicated considerable time to thoroughly comprehend the Ode à la Rose brand, consistently delivering thoughtful concepts. Her direction in creative production was impeccable, integrating outstanding A/B testing to ensure optimal performance. Abby's ability to seamlessly adapt messaging and creative adjustments enhanced our campaign's effectiveness remarkably.
Conner Cole
Conner ColeOde à la Rose brand
We were thoroughly impressed with Abby's exceptional contributions! She went above and beyond in creating assets for our product lines, providing a diverse array of full-funnel video creatives for paid advertising. Additionally, her expertise in product photography ensured that our new site, crafted by Fetch & Funnel, was visually stunning and cohesive. Abby's innovative creative concepts, rapid execution, and meticulous attention to detail significantly elevated our Chef’s Mandala brand.
Tina Patterson
Tina PattersonChef’s Mandala
I highly recommend Abby Garger. Working with her was a fantastic experience. She consistently went above and beyond, creating engaging content for Arrha Credit Union. Her innovative concepts and unique deliverables not only elevated our brand but also significantly increased awareness and revenue.
Laurie Rosnerarrha credit union
Abby Garger is my go-to vendor for all creative production and strategy. As a skilled creative strategist and production professional, she possesses comprehensive knowledge across all media platforms including broadcast, cable, connected TV, programmatic digital, and social media. Abby expertly tailors media content to each platform, consistently achieving outstanding results for my clients.
CHARMAINE SEAVYCV MEDIA
I've collaborated with Abby on several projects over the past few years, and her commitment to creative excellence consistently stands out. Abby is not just a creative professional; she's a visionary who consistently goes above and beyond to deliver outstanding production quality. Our clients, having experienced her exceptional service, continue to seek her expertise for their projects, always praising the superb results. I highly recommend Abby for any creative video project where innovation, skill, and high-quality outcomes are desired.
JAMIE TAYLOR TALORED MEDIA
FAQ

You’ve got questions,

I've got answers.

As a Creative Director, I’ve engineered a decade of landmark campaigns, boosting client revenues by over 200%. My vision? Transform ordinary into extraordinary. Hiring me isn’t just an investment in skills, it’s an entry into a partnership with proven high ROI. Let’s create the unforgettable!
I believe in the transformative power of storytelling fused with strategic design to ignite meaningful conversations. My approach intertwines cutting-edge visuals and compelling narratives with precise, data-driven insights, crafting brand experiences that resonate profoundly. I lead my teams to venture beyond conventional boundaries, championing creativity that not only achieves but exceeds our goals. This philosophy isn’t just about making connections—it’s about creating impactful moments that drive tangible results for our clients.
When I start a new project, I bring together dynamic creative strategies with a focus on adaptability and precision. This method harnesses the unique strengths of our team, fostering intensive collaborative brainstorming that sparks innovation at every step. We see each challenge as an opportunity to push our creative limits, ensuring our projects not only meet but surpass our goals. This approach results in outputs that are not just creatively exciting but also strategically sound, driving meaningful advancements for the brand.
In my role as a Creative Director, I navigate the vibrant world of e-commerce, B2B, B2C, digital advertising, and engaging social media campaigns. My forte is in amplifying Return on Ad Spend (ROAS) by crafting targeted strategies that not only captivate customers but also drive significant conversions. I immerse myself in understanding the nuances of market trends and consumer behaviors to develop impactful campaigns that substantially elevate brand visibility and ROI. My approach ensures that every marketing dollar is invested wisely, turning challenges into opportunities and positioning our brand as a leader in fiercely competitive markets.
I lead with a hybrid team model, blending in-house expertise and freelance talent to maximize creative excellence and operational flexibility. This approach allows us to scale effectively and leverage specialized skills for diverse project demands.
Let’s bring your vision to life. Whether you need bold campaigns, scroll-stopping content, or high-converting creative, I craft strategies that don’t just perform—they inspire. Reach out, and let’s create something unforgettable.
Have more questions? Let’s talk

Let’s connect and explore ways we can collaborate!

  • Develop a strong brand identity that aligns with your vision.
  • Creates compelling visuals, messaging, and storytelling to engage your audience.
  • Uses data and insights to optimize campaigns for better results.
  • Craft high-performing ads, social media content, and marketing assets.
  • Help scale your brand by aligning creative direction with growth strategies.
Let’s talk

Avaliable for new projects