Abby Garger orchestrated Valentine’s Day and Mother’s Day marketing campaigns that highlighted the brand’s signature French bouquet style through innovative stop-motion ads. These ads showcased the artisanal, hand-tied technique of the bouquets, enhancing customer engagement and driving significant increases in sales and website traffic during these key floral holidays. The campaigns reinforced Ode à la Rose’s position as a premier provider of luxurious floral arrangements, leading to notable revenue growth.
Campaigns for Ode à la Rose highlighted the brand’s authentic Parisian bouquet-making heritage, showcasing the craftsmanship of hand-tied floral designs, curated seasonal blooms, and refined gift add-ons. This strategy reinforced the brand’s premium positioning, strengthened emotional connection, and expanded market reach.
Boosted Conversion Rate from 2.5% to 6.5% with Improved Usability and Streamlined Checkout
CPA Reduced 30% By Enhanced Targeting, ROAS Increased 250% With Ad Optimization
Grew Market Reach To 7M + Users Enhancing Engagement By Over 50%