Creative Director Abby Garger | Ethical Ecommerce Branding & UX for Teeki Boutique

As Creative Director at Fetch & Funnel, Abby Garger led the full rebrand of Teeki Boutique and the launch of WithLove, elevating both brands within the sustainable and artisanal marketplace. Abby strengthened Teeki’s eco-focused identity while positioning WithLove to champion small, U.S.-based makers—creating a cohesive platform that resonates with conscious consumers and highlights ethically crafted, high-quality goods.

Creative Direction
Creative Strategy
UI/UX Design
Graphic Design
Video Production
Paid Social, Paid Search, Digital Marketing & Performance Marketing

Videography

Animation

Web Design

Graphic Design

UI/UX Design

Social Media Advertising

Analysis

Advertising

CRO

Identity Development

Brand Design

Market Research

Copywriting

The Creative Strategy

Product Excellence: Enhanced Teeki’s ad creatives by emphasizing its commitment to sustainability, resonating with a 30% increase in eco-conscious consumers. Focused messaging on product quality and durability significantly reduced return rates by 15%, boosting overall customer satisfaction.
Consumer Clarity: Refined Teeki’s brand messaging to highlight its eco-conscious practices and unique active apparel designs, enhancing consumer perception of sustainability and product distinctiveness by 25%. Employed transparent storytelling about the use of recycled materials and local production to deepen customer trust and distinguish Teeki in the competitive activewear market.
Audience Segmentation: Refined targeting strategy by developing detailed buyer personas focused on specific fitness communities—yoga enthusiasts, aerial fitness devotees, and dedicated gym-goers. This approach enhanced market penetration by 25%, leveraging targeted messaging that resonated deeply with the lifestyle and aspirations of each group, driving increased engagement and conversions across our digital channels.
Creative Diversity: Orchestrated multi-channel campaigns featuring dynamic visuals and compelling storytelling. These initiatives effectively highlighted Teeki’s commitment to sustainability and showcased their unique active apparel designs, distinctly positioning the brand in the competitive activewear market.
Strategic Marketing: Expanded digital presence and integrated WithLove’s marketplace model, which boosted online sales by 22%. Additionally, we formed strategic partnerships with influencers, increasing social media followings by 15%, enhancing Teeki’s visibility and engagement in the activewear market.