Community Renewal Team Campaign | Creative Director Abby Garger

Creative Director Abby Garger led a focused engagement campaign for Community Renewal Team in Hartford, Connecticut, aimed at increasing participation in the 2020 Census and voting through a digital-print-outdoor mix integrated with the #BLM movement. Her strategic messaging and visual development elevated community voices, drove participation, and earned recognition for its impactful social relevance and reach.

Creative Direction
Creative Strategy
UI/UX Design
Graphic Design
Video Production
CRO
Paid Social, Paid Search, Digital Marketing & Performance Marketing

Identity Development

Market Research

Copywriting

Videography

Animation

Web Design

Graphic Design

Social Media Advertising

Analysis

Advertising

The Creative Strategy

Objective: Drive Hartford, Connecticut’s demographic to participate in the 2020 vote and U.S. Census, while supporting the #BLM movement.
Strategy: As Creative Director, I led an integrated marketing campaign focused on amplifying community voices to highlight the impact of civic engagement.
Creative Execution: We rolled out a multi-channel campaign using digital, print, and outdoor ads. Our content emphasized the importance of voting and census involvement as tools for community improvement and engaged with the #BLM movement to enhance campaign relevance and urgency.
Results: The campaign effectively increased participation rates in the 2020 election and census, inspiring community action and advocacy.
Recognition: The initiative was recognized industry-wide for its innovative approach and impactful blend of community engagement and social relevance, demonstrating the significant change that can be achieved by empowering individual voices.